Last edited by Mulrajas
Thursday, May 7, 2020 | History

6 edition of strategy of desire. found in the catalog.

strategy of desire.

Ernest Dichter

strategy of desire.

by Ernest Dichter

  • 188 Want to read
  • 5 Currently reading

Published by Doubleday in Garden City, N.Y .
Written in English

    Subjects:
  • Motivation (Psychology),
  • Propaganda

  • Classifications
    LC ClassificationsHM263 .D45
    The Physical Object
    Pagination314 p.
    Number of Pages314
    ID Numbers
    Open LibraryOL5798610M
    LC Control Number60011380

    The Evolution of Desire | The groundbreaking, provocative book that uses evolutionary psychology to explain human mating and the mysteries of we all want love, why is there so much conflict in our most cherished relationships?Brand: Basic Books. In David M. Buss authored The Evolution of Desire: Strategies of Human Mating. By that time, Evolutionar y Psychologists had created ripples of ex citement withAuthor: Carol Weisfeld.

    This massive academic study, now in its second revised and updated edition, was written by David Buss, Professor of Psychology. The Evolution of Desire is the result of decades of study and research by the author and his research team. As a scholarly study, the volume ends with extensive notes and . Book Overview Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction.

    The Evolution of Desire: Strategies of Human Mating. David M. Buss. New York: Basic Books. pp. ISBN O $ cloth. David Buss has written a very thoughtful book on mating relationships from an evolutionary perspective. If we all want love, why is there so much conflict in our most cherished relationships? To answer this question we must look into our evolutionary past, argues prominent psychologist David M. Buss. Based one of the largest studies of human mating ever undertaken, encompassing more t people of all ages from thirty-seven cultures worldwide, The Evolution of Desire is the first work to Author: David M Buss.


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Strategy of desire by Ernest Dichter Download PDF EPUB FB2

Strategy of Desire provides deep insights into many consumer behaviors. While reading you may experiece several "aha" moments while your knowledge of human behavior increases.

The information in the book may very well give you the needed insights to take your marketing to the next by: In The Strategy of Desire, Dichter both counters the argument that motivational research amounts to manipulation, and shows how the understanding and modification of human behavior is necessary for progress.

Dichter's survey and analysis of behavior ranges widely/5. The Strategy of Desire. Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction/5(2).

The Strategy Of Desire by Ernest Dichter. Goodreads helps you keep track of books you want to read. Start by marking “The Strategy Of Desire” as Want to Read: Want to Read. saving. Want to Read. In The Strategy of Desire, Dichter both counters the argument that motivational research amounts to manipulation, and shows how the understanding and modification of human behavior is necessary for progress.

Dichter's survey and analysis of behavior ranges by: Dr. Ernest Dichter is the Director of the Institute of Motivational Research. In this book which is not really readable enough to be popular (in spite of its title) or technical enough to be of value to students the author begins by defending motivational research against such detractors as Vance Packard.

Dichter argues that since many of our daily decisions are governed by motivations. To answer this question we must look into our evolutionary past, argues prominent psychologist David M. Buss. Based one of the largest studies of human mating ever undertaken, encompassing more t people of all ages from thirty-seven cultures worldwide, The Evolution of Desire is the first work to present a unified theory of human mating behavior.

Drawing on a wide Cited by: Strategy of Desire provides deep insights into many consumer behaviors. While reading you may experiece several "aha" moments while your knowledge of human behavior increases.

The information in the book may very well give you the needed insights to take your marketing to the next level.5/5(4). Books Best Sellers New Releases Children's Books Textbooks Australian Authors Kindle Books Audiobooks The Evolution of Desire: Strategies of Human Mating and over million other books are available for Amazon Kindle/5(43).

This controversial book is the first to present a unified theory of human mating behavior. Free shipping over $ Buy a cheap copy of The Evolution of Desire: Strategies of book Cited by: The Evolution Of Desire: Strategies Of Human Mating | David M. Buss | download | B–OK. Download books for free.

Find books. Strategy of Desire provides deep insights into many consumer behaviors. While reading you may experiece several "aha" moments while your knowledge of human behavior increases.

The information in the book may very well give you the needed insights to 5/5(4). The Evolution of Desire: Strategies of Human Mating by David M.

Buss “While love is common, true love is rare, and I believe that few people are fortunate enough to experience it. The roads of regular love are well travelled and their markers are well understood by many – the mesmerizing attraction, the idealization obsession, Continue reading Book Reflection – The Evolution of.

The Strategy of Desire by Ernest Dichter,available at Book Depository with free delivery worldwide/5(5). First published inThe Strategy of Desire is especially timely in the age of the Internet and ever-increasing effect of sophisticated computer technology on consumer culture.

Enjoy Subscribe Related Business Books. Introduction to the transaction edition --Part 1: Persuasion Started With Eve Mask of behavior Discovery of motivations Command or persuasion Measuring human emotions Soul of things We think as we please Wholistic approach --Part 2: Strategy In A Conflict Era --Introduction Psycho-economic age Visions before us Fear of change Search for identity Misery.

Strategy in a conflict era. The psycho-economic age -- The visions before us -- The fear of change -- The search for identity -- Misery of choice -- The "burden" of the good life -- Search for a goal.

The Evolution of Desire: Strategies of Human Mating by David M. Buss and a great selection of related books, art and collectibles available now at The groundbreaking, provocative book that uses evolutionary psychology to explain human mating and the mysteries of love.

If we all want love, why is there so /5(K). - Buy The Evolution of Desire: Strategies of Human Mating book online at best prices in India on Read The Evolution of Desire: Strategies of Human Mating book reviews & author details and more at Free delivery on qualified orders/5(43).

The sub-title, Strategies of Human Mating, is more descriptive of the book than the title, The Evolution of Desire. It isn't so much about desire - feelings of love are guides to helps us identify and keep an evolutionary fit mate.

It is really about the strategies used to battle other suitors and attract mates.The Evolution of Desire: Strategies of Human Mating: Buss, David M.: Books - (44).The Evolution of Desire: Strategies of Human Mating David M. Buss, Author Basic Books $22 (p) ISBN More By and About This Author.

OTHER BOOKS. Why .